Senior Social Analytics Manager, YouTube Marketing
This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA.
Minimum qualifications:
- Bachelor's degree in a research or quantitative field, or equivalent practical experience.
- 7 years of experience designing, scoping, and executing research and analysis projects.
- 7 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
- Experience managing research and measurement agencies.
Preferred qualifications:
- Experience designing and customizing analytical dashboards and data visualization tools.
- Experience in statistical problem solving and analyzing data sets using SQL or comparable coding language
- Expertise in social platforms, content formats, and algorithmic trends, including the YouTube ecosystem, creators and culture. Experience managing paid social campaigns.
- Track record of optimizing workflows, scaling operations, and driving team agility, including experience leveraging AI to accelerate insights, strategy and implementation.
- Strong autonomy in leading large-scale, global projects with multiple stakeholders across a matrixed organization.
- Excellent communication skills to build executive narratives and influence internal partners.
About the job
You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $171000 - $248000 (USD) + 20% bonus target + bonus + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead the development of analytical roadmaps and scalable solutions to address complex, ambiguous marketing challenges.
- Provide actionable insights and evidence-backed recommendations to key decision-makers, directly impacting business direction.
- Design customized dashboards and data visualizations to effectively capture data, track trends, and share insights, enabling greater automation and self-serve solutions and tools.
- Drive the adoption of strategic research methodologies to evaluate campaign impact, accounting for trade-offs and experimental design best practices.
- Lead the Social Analytics outlook for YouTube in the AI era, defining the roadmap for emerging technologies to integrate into our data and analytics workflows.
