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Posted 05 June, 2026
Google

Head of Retail and Consumer, LCS, Benelux (English)

Google
Dublin Ireland Full Time

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 12 years of experience in advertising sales, digital marketing, ecommerce, retail, or media.
  • 7 years of leadership experience.
  • Ability to communicate in English fluently to engage with clients in the region.

Preferred qualifications:

  • Experience in the Retail and E-commerce industry, specifically navigating the complexities of omnichannel sales and digital storefronts.
  • Proven track record of revenue attainment, consistently meeting or exceeding commercial quotas in a sales environment.
  • Deep and technical understanding of Marketing Measurement and Retail-specific Key Performance Indicator (KPIs) (e.g., ROAS, POAS, Omnichannel attribution) to help customers drive optimal Return on Investment (ROI).
  • Deep understanding of brand marketing, with a proven track record of growing customers’ businesses through full funnel media solutions.
  • Ability to communicate in Dutch fluently to engage with clients in the region.

About the job

As a part of the Large Customer Sales (LCS) team, you will partner closely with many of the world’s biggest retailers and brands to develop digital advertising solutions that build strong businesses. You will help shape how retail companies grow in the AI era, advise clients on Google’s broad range of products from Search to YouTube to help them connect seamlessly with shoppers across the entire customer journey.

You will be at a defining moment for the industry as AI is transforming how people search, shop, and connect with brands, Search is getting smarter, YouTube is becoming a virtual shop front, and the lines between content and commerce are blurring. In this role, you will lead the strategy for the BeNeLux Retail portfolio, working with businesses that shape the regional economy and set the pace for omnichannel innovation.

We are looking for an experienced leader to guide our BeNeLux Retail team. In this position, you will lead and coach a high-performing team of Individual Contributors (ICs) and managers. You will shape the strategy and define team priorities in close collaboration with your in-country leadership team, owning the activation strategy and directing resources to the highest impact paths to realize revenue ambition in the Retail sector.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously focus on how customers think about their business and how Google can support growth. We help these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

  • Define sales activation strategies for the Retail sector, leveraging deep internal networks to align global and local priorities.
  • Drive thought leadership on commercial challenges at scale, specifically focusing on the evolution of Retail (omnichannel, digital transformation, and AI-driven commerce).
  • Cultivate high-impact relationships at executive global level across the BeNeLux Retail landscape, advising clients on consumer trends, retail media, and best practices that drive business outcomes.
  • Oversee revenue and growth opportunities within the market, guiding teams to identify potential and drive marketing efficiency, focusing on incremental investment and strategic activation plans required to achieve retail business objectives.
  • Inspire a high-performing team culture built on fun and shared purpose, investing in team development through regular coaching, feedback, and career management, recognizing people as the foundation of commercial success.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.